Saturday, November 3, 2012

This is what insincerity looks like

As the Republicans get more desperate...

 

Keep this in mind:

• This ad's screen capture makes the actress look like Monica Lewinsky, giving the absolute wrongest first impression possible this side of being a group photo of the Obama family hugging Chris Christie.

• I say she's an actress, as opposed to a person, because her performance suggests she doesn't have many opportunities to earn her SAG card.

• The number of past Obama voters disappointed in the scope of his change who will vote for Romney as a result can probably be counted on one hand, even if said hand has been disfigured by a thresher. 

• It's probably a terrible idea to have Romney in the middle of the montage that leads the woman to kick over the television in the first place. Because when Romney says he knows how to run a business and create jobs, I want to do the same thing. (I get that this ad is supposed to suck me in by pretending to be one of those above-it-all ads (which suck too), but again, thresher.)

• I was a copy editor during the 2008 election, and I recognize several of those Wall Street gaping-mouth shots from that era. Oops!

• No one is truly "fed up" with "wasteful, out-of-control spending." That's an acquired anger. Acquired from a very specific, telling place.

• Much like Mitt Romney himself, the superPACs have given up on principle and seek finicky voters who want change because it's shiny. A textbook example of sensible long-term thinking that won't even work in the short term. Good call!

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